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2020 Vol.32, Issue 3S

Research Article

Food Label Utilization Rate Analysis Based on Purchasing Situation and Recall Experiments
J. H. Ji1
,
S. H. Kim2*
,
S. H. Lee3
,
,
1Researcher, Department of Agrifood System Research, Korea Rural Economic Institute, Naju 58217, Korea
2Research Fellow, Department of Agrifood System Research, Korea Rural Economic Institute, Naju 58217, Korea
3Assistant Professor, Department of Agricultural and Resource Economics, Kangwon National University, Chuncheon 24341, Korea
* Corresponding Author
30 October 2020. pp. 147-167
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Abstract

The present study evaluated what kind of knowledge could be useful to improve the food label utilization rate by consumers and whether it differed considering the characteristics of the products. A better understanding of the consumer perspective on food label utilization may help stablish future commercial and marketing plans for different products. The collected data revealed that the food label utilization rate may vary depending on the perception of consumers on how important the food label may be during the purchasing process. Therefore, in order to enhance the food label utilization rate by consumers, it is necessary to find ways to promote the food label program and raise awareness among consumers on the importance of food label information.

Keywords
Consumer perception
Food information
Food label
Recall experiment
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Information
  • Publisher :Agriculture and Life Sciences Research Institute, Kangwon National University
  • Publisher(Ko) :강원대학교 농업생명과학대학 농업생명과학연구원
  • Journal Title :Journal of Agricultural, Life and Environmental Sciences
  • Journal Title(Ko) :농업생명환경연구
  • Volume : 32
  • No :3
  • Pages :147-167
  • Received Date : 2020-09-10
  • Revised Date : 2020-09-26
  • Accepted Date : 2020-09-29
  • DOI :https://doi.org/10.22698/jales.20200014
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